Material: Canvas

Climate Communication

We have the canvas that prevents climate communication projects from failing! Use this canvas to plan and reflect on effective climate communication projects that can motivate the desired target groups to take action!
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Type
Template to fill out (Canvas)
scope
1 page

Format
PDF document
language
english
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When do you use the canvas?

Once the climate communication situation has been established or the project has come to an end, it is usually too late to change course. This canvas helps you to plan your communication systematically before the project begins. You can also use the canvas for structured reflection at the end of the project. Step by step to a big impact!
  • What steps do I take when planning a climate communication project?
  • How do I reflect on a climate communication project when it is coming to an end?

What do you get?

Resource to take away

With Canvas, you receive a resource that you can use for all your practical projects related to biodiversity and climate.
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practical relevance

Canvas is designed for your work practice. Use Canvas to apply the shifting levels of impact in the impact model directly to your project.

Download once, use forever

You can use the canvas as often as you like. Many users can continuously improve the canvas through their feedback!
"The one thing we need more than hope is action. Once we start to act, hope is everywhere."
Greta Thunberg
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Psychological foundations of the canvas

At ClimateMind Academy, we place the utmost importance on ensuring that our offerings are based on sound psychological principles. In this canvas, we have incorporated concepts, insights, and research findings from renowned experts such as:
  • Ezra Markowitz: Psychology of climate communication
  • Meaghan L. Guckian: Psychology of climate communication
  • More in Common: Social types in Germany
  • Phineo: Designing impact targets
GET TO KNOW THE AUTHOR

Janna Hoppmann

The author of the canvas is a psychologist (MSc) and the founder and managing director of ClimateMind.

Janna Hoppmann is a certified trainer (TÜV certificate) for psychology, climate, and biodiversity. She is passionate about integrating scientific foundations with practical orientation. As a subject matter expert, she works at the cutting edge of psychological research. As a certified adult education trainer, she is skilled in the interactive design of learning objectives, methods, and practical transfer.
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